Inside Blogspace
our approach

philosophy

  • We’re a family business. Not just our relatives, mind you. Everyone here is a part of the family. Everyone we work for becomes a part. And the same holds true for our associates and vendors and suppliers. We start with nice. We try to keep it there, at least.
  • We believe in talent and technology. The combo is how the world moves forward now. It’s our thing.
  • We’re here to help. Small project, big project, big company, small company, we’re here to help
  • We’ve been in business for almost 50 years. Some clients have been with us all along. That’s our thing. Long term relationships. Maybe good enough for another 50. That’s it.

process

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It all starts here with listening and learning. Learning about your business and your customers. And asking the right questions. That might mean interviews with you, and when appropriate, your customers. Maybe we’ll use that info to create personas and develop scenarios. This is the critical discovery that helps us determine what we’re doing.

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This is our roadmap stage. You’ve given us the lay of the land. We’re now putting together our strategies to get you to where you need to be. We’re building workflows, wire frames and project briefs and getting our team on the same page and ready to roll.

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No ink. Not yet. We’re exploring concepts. If the first idea seems good, we’ll still break out the eraser as we look from different angles. Good is not quite good enough. And we all sketch. The writers sketch. The designers sketch. The writers write what the designers sketch. The designers design what the writers sketch. The collaboration gets into high gear.

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We never forget that this is about you. Your input is critical and will play a key role in establishing the final direction.

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Now we’re in full production mode. Sleeves are up, heads are down and we’re building your site, presentation, tradeshow, event, video… You understand. We’re finalizing, and doing quality assurance.

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We’ve completed your project and we deliver it on time. But it doesn’t end there. Depending on which of services you’ve retained, we’ll work to manage and grow your product. We evaluate the product once it’s in the real world, and work with you to make it even more effective as time goes by.

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Armonk, New York 10504

t: 914.997.2200
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